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Pricing Intelligence Firm Profitero Teams With Nielsen To Provide Retail Clients With Online Competitor Price Audit Service

Nielsen has formed an alliance with competitor price monitoring company Profitero, which will involve Nielsen adding Profitero?s online competitor price monitoring service into its price audit offering to retailers in more than 20 countries. Profitero helps retailers maximise profits by analysing online competitive information on millions of products and thousands of retailers worldwide. The agreement with Nielsen further validates the importance of retailers monitoring online retail prices in today?s dynamic, multichannel marketplace.

Profitero will provide Nielsen retail clients with timely national and regional level competitor pricing intelligence, including competitors? regular and promotional prices, promotions types, messages and product assortment. This offers retailers the unrivalled competitive advantage of being able to benchmark their prices against the competition with ease, and implement successful pricing strategies and price optimisation.

The Profitero solution is the most advanced pricing intelligence solution available to retailers today. The company has the largest retailer coverage with Profitero monitoring over 40 million products across 3,500 websites daily. Profitero carries out high-quality product matching and monitors prices for both the leading brands and private-label products in many categories. Profitero?s customers include large-scale global retailers and manufacturers, including, among others, Sam?s Club (Walmart), Tesco, Ocado, Worten (Sonae Group).

?We are delighted to team with Nielsen to provide its hundreds of retail clients with online competitor pricing intelligence data,? says Volodymyr Pigrukh, co-founder and CEO of Profitero. ?With the majority of retailers now selling on the Internet, such online competitor pricing data is essential for multichannel retailers to grow sales and increase market share.?

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and insights company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

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About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers to help them to grow sales and profit margins using up-to-date competitor price intelligence, including competitors? regular and promotional prices, promotions types, messages and product assortment. Profitero monitors competitor prices for 40 million A-brands and private-label products on more than 3,500 retail websites worldwide in many product categories:

- FMCG;

- Health and Beauty;

- Electronics and white goods;

- Books, DVDs and Blu-ray, Music;

- Gadgets and Gaming;

- Nursery, Toys and Parenting;

- DIY, Home and Garden;

- Sports Clothing and Equipment.

For more information on how Profitero can help you increase your bottom line by having complete visibility into your competitors? prices, promotions and product assortment, visit http://www.profitero.com or email sales@profitero.com.

Source: http://www.mediacube.ie/2013/01/profitero-teams-with-nielsen/?utm_source=rss&utm_medium=rss&utm_campaign=profitero-teams-with-nielsen

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